Miele Case Study – Company Visit

Right before our vacation, we travelled to the Miele-Center in Bochum for a Case Study presentation, as part of the Marketing course of Prof. Dr. Martin Fassnacht.

We would like to thank Dr. Jochen Mahadevan (Director Own Retail International), Volker Hoffmann (Director Business Development International) and the guest speaker Annika Senkovic (HR Officer – Talent Management) for their invitation and the opportunity to gather precious insights about Miele.

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